Chinese consumers have developed a taste for the good life. They are spending more on goods and services they perceive as higher quality or higher status, on everything from toothpaste to cars to banking, Nielsen research shows. Consumers are using their growing buying power to trade up to premium products – and this trend is
With over one billion consumers and roughly 600,000 products available in China, deploying an optimal advertising and retail distribution strategy can be daunting. Companies spent a staggering $1 trillion dollars each year on advertising and trade promotion activities, with upwards of $3 million wasted on ineffective allocation. According to Nielsen, there are 23 percent fewer
A never-ending imperative for marketers and retailers is keeping pace with evolving consumer behavior and shopping habits. This is especially important in times of extraordinary change and growth, and in China, change is definitely stirring. Just five years ago, in 2008, Chinese shoppers made an average of 7.4 visits to large format retail stores per
Rapid economic growth, sustained levels of high consumer confidence, and demographic and societal shifts have transformed the demands and desires of China’s consumers. “Today’s evolving consumers in China have different needs,” said Kiki Fan, vice president, Retail Measurement Services, Nielsen China. “Higher levels of education, higher incomes, more stressful lives and shrinking Chinese households have
Dramatic growth in women’s earning and spending power is changing the face of the Chinese market. Nielsen research shows that women have made huge gains in income – and their influence over purchasing decisions is expanding. “China has seen a huge elevation of women’s roles in society. If you are not currently reexamining your approach
By Nic Covey, VP, Nielsen Cares “….Nielsen recently conducted a survey of over 20,000 consumers online around the world and asked two questions: “Do you believe companies create problems through their operations?” and “Do you believe companies solve problems through their operations?” Forty-six percent of total consumers say companies create problems, and only 39% say
By Shankar Iyer, Chief Engineer, Nielsen Today’s technology landscape is more dynamic, fast-paced and entrepreneurial than ever before. For big and small companies everywhere, innovation is a survival imperative. We believe innovation is a continuum and that successful companies innovate along the entire spectrum. At the far left of the continuum is creativity—small-scale improvements to
By Eddie Yoon, Principal, The Cambridge Group and Category Creation Expert In any product category, there’s always room for growth, even when you’re the market leader. There are three major strategies for growth: splitting the pie (category share), growing the pie (category growth), and creating an entirely new pie (category creation). In looking at current practices,
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By Ilona Lepp, Retail Services Director, Nielsen Russia and Northeast Europe The double digit growth rates Russian retailers achieved last decade have not returned since the end of the recession, but demographic and economic trends suggest there will still be plenty of opportunity in the years ahead. Retailers should prepare today to capitalize on the