Nielsen Consumer 360
Stand Out in a Competitive Marketplace
  • Locations
    • Canada
    • Greater China
    • India
    • Indonesia
    • Pacific
    • Russia
    • United States
Select Page ...

News & Insights

In China, Premium Sells: From Toothpaste to Cars to Banking

May 22, 2013 All News & Insights, China

Chinese consumers have developed a taste for the good life. They are spending more on goods and services they perceive as higher quality or higher status, on everything from toothpaste to cars to banking, Nielsen research shows. Consumers are using their growing buying power to trade up to premium products – and this trend is

Continue Reading →

Supercharge Ad Efficiency and Retail Distribution in China

May 22, 2013 All News & Insights, China

With over one billion consumers and roughly 600,000 products available in China, deploying an optimal advertising and retail distribution strategy can be daunting. Companies spent a staggering $1 trillion dollars each year on advertising and trade promotion activities, with upwards of $3 million wasted on ineffective allocation. According to Nielsen, there are 23 percent fewer

Continue Reading →

China's Evolving Shopper Landscape

May 22, 2013 All News & Insights, China

A never-ending imperative for marketers and retailers is keeping pace with evolving consumer behavior and shopping habits. This is especially important in times of extraordinary change and growth, and in China, change is definitely stirring. Just five years ago, in 2008, Chinese shoppers made an average of 7.4 visits to large format retail stores per

Continue Reading →

Tapping Opportunity Among China’s Increasingly Sophisticated Consumers

May 22, 2013 All News & Insights, China

Rapid economic growth, sustained levels of high consumer confidence, and demographic and societal shifts have transformed the demands and desires of China’s consumers. “Today’s evolving consumers in China have different needs,” said Kiki Fan, vice president, Retail Measurement Services, Nielsen China. “Higher levels of education, higher incomes, more stressful lives and shrinking Chinese households have

Continue Reading →

Women: The CFO of the Chinese Household

May 22, 2013 All News & Insights, China

Dramatic growth in women’s earning and spending power is changing the face of the Chinese market. Nielsen research shows that women have made huge gains in income – and their influence over purchasing decisions is expanding. “China has seen a huge elevation of women’s roles in society. If you are not currently reexamining your approach

Continue Reading →

Does your Company Solve Problems or Create them?

May 16, 2013 All News & Insights, United States

By Nic Covey, VP, Nielsen Cares “….Nielsen recently conducted a survey of over 20,000 consumers online around the world and asked two questions: “Do you believe companies create problems through their operations?” and “Do you believe companies solve problems through their operations?” Forty-six percent of total consumers say companies create problems, and only 39% say

Continue Reading →

What is Disruptive Innovation and Why is it Important?

May 9, 2013 All News & Insights, United States

By Shankar Iyer, Chief Engineer, Nielsen Today’s technology landscape is more dynamic, fast-paced and entrepreneurial than ever before. For big and small companies everywhere, innovation is a survival imperative. We believe innovation is a continuum and that successful companies innovate along the entire spectrum. At the far left of the continuum is creativity—small-scale improvements to

Continue Reading →

How Can You Be A Category Creator? Ask a Super Consumer!

May 2, 2013 All News & Insights, United States

By Eddie Yoon, Principal, The Cambridge Group and Category Creation Expert In any product category, there’s always room for growth, even when you’re the market leader. There are three major strategies for growth: splitting the pie (category share), growing the pie (category growth), and creating an entirely new pie (category creation). In looking at current practices,

Continue Reading →

10 Reasons to Attend Consumer 360

April 24, 2013 All News & Insights, United States

Learn from inspirational thought leaders. Discover ways to stand out by exploring  uncommon strategies, as conveyed by industry innovators. Attend industry super sessions. Become an influencer in your industry by gaining a glimpse around the corner so you’re well-positioned for what’s next. Absorb real-world case studies. Find out how your peers are tackling tough issues at our in-depth insight sessions.

Continue Reading →

How Russian Retailers Can Prepare Today for Tomorrow’s Gains

March 27, 2013 All News & Insights, Russia

By Ilona Lepp, Retail Services Director, Nielsen Russia and Northeast Europe The double digit growth rates Russian retailers achieved last decade have not returned since the end of the recession, but demographic and economic trends suggest there will still be plenty of opportunity in the years ahead. Retailers should prepare today to capitalize on the

Continue Reading →

« First...«3456»...Last »
  • Join Us

    Registration is now open in the following regions:

    • United States
    • India
  • Insights By Category

    • All News & Insights
    • China
    • India
    • Russia
    • United States
    • 会议新闻与洞察 – 中国
  • @Nielsen

    Follow @nielsen

  • Recent Posts

    • Meet the New Consumer Class of 2020
    • Is Innovation Success Elusive? Five Ways You Can Beat the Odds
    • 90 Minutes To Make An Impact
    • ‘RRRevving’ Up India’s Marketing Mix With Reach, Resonance and Reaction Strategies
    • How To Influence $20 Billion in Sales in India
  • Archives

    • February 2014
    • November 2013
    • June 2013
    • May 2013
    • April 2013
    • March 2013
    • November 2012
    • July 2012
    • June 2012
    • Terms of Use
    • Newswire
    • Nielsen
    Copyright © 2017 Nielsen. All Rights Reserved