Asia’s middle class is on track to comprise 52 percent of the region’s population by 2020, with the fastest emerging middle classes hail from Indonesia, the Philippines, Thailand, Malaysia and Singapore, according to Nielsen estimates. With US$5.3 trillion in new household consumption, expenditures are up for grabs. Are you ready for the next big “shopportunity”?
There are many reasons why successful innovation can be elusive. Maybe the idea wasn’t big enough. Perhaps you weren’t the first to act. Possibly you didn’t dedicate the right amount of marketing support. While successful innovations aren’t created equal, each shares one key foundational element: understanding consumer demand. “Enduring success depends on a consumer demand-driven
When it comes to getting your brand messaging across to the typical Indonesian smartphone user, you’ve got about 90 minutes of their day to make an impact. How many of those minutes are penetrated by your brand? While the share of smartphone screen-time minutes available for potential brand marketing purposes varies around the world (75
Like the country itself, India’s media and retail markets are dynamic and rapidly evolving—marked by increasing media fragmentation, the spread of advanced mobile devices, higher connectivity, and huge growth in product options at retail outlets. And these changes present a challenge for marketers to reach and resonate with consumers for the all-important reaction—a sale. On
Start by un-planning. Go against the grain by disrupting established brand behaviors and make a significant impact on sales—an opportunity to shift demand worth $20 billion. New findings from a Nielsen study, revealed at the Nielsen India Consumer 360 event in New Delhi, highlighted three ways companies can stand out to shoppers by making key
India may be viewed as a hub for innovation, but success does not come easy. In fact, Nielsen considered only 0.2 percent of 14,500 fast-moving consumer goods products launched in 2011 to be breakthrough innovations. While this rate mirrors global averages, India is a unique market. With a retailer landscape of 8.4 million traditional trade
At Nielsen’s Consumer 360, Fortune‘s Adam Lashinsky led a conversation with Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media. Accountable for setting the strategic direction for a wide portfolio of NBCU media assets, Zalaznick stated that she sees herself as “a grower,” able to take networks, ideas, etc., to the next
For two days in June, the hot Arizona desert was transformed into an oasis of ideas, innovation, and insights. Here are some highlights from this year’s U.S. Consumer 360:
Marketers can unlock deep value by activating their buyer-based segment, according to executives at Georgia-Pacific and Zenith. Companies are getting a higher return on investment (ROI) on their ad campaigns by using a new measurement and analytics approach that allows them to direct media to consumers based on what they actually buy. This new descriptive
Digital must be integrated into everything—never built in a silo—for a company to be successful, a Nestle exec told the crowd at Nielsen’s Consumer 360 conference Wednesday. Pete Blackshaw, Nestle’s global head of digital and social media, presented a framework and strategy that the company uses to create a digitally oriented organization. Blackshaw shared three