Andrini Novie Hastuti
Group Head in Marketing, PT Indosat Tbk
In 2011, Novie joined PT Indosat Tbk. – one of the largest Telecommunication providers in Indonesia, as Group Head in Marketing. Prior to joining PT Indosat Tbk., she was General Manager of an Indonesian Pay TV company for 1 year, and before that for 15 years she was working with various multinational advertising agencies.
During her time in advertising, she held positions in Account Management and Business Development, handling blue chip clients in the FMCG, retail, hotel chain, cement, OTC and telecommunication industries.
Her almost two decades of experience in various sectors, practices and cross functions in advertising, mass-marketing and digital advertising, has brought Indosat into a distinguished position within the telecommunications industry.
CEO, GroupM Indonesia
Ed is a graduate of Nottingham University and the Royal Military Academy Sandhurst, and served 5 years as an officer in the British Army before diving into the corporate world. His early career was spent in various management roles in advertising agencies in London (TBWA, AMV BBDO and Ogilvy) before being lured to the client side by GlaxoSmithKline. Whilst at GSK, Ed was responsible for the global brand communications on the Oral Care business, helping Sensodyne to become the fastest selling toothpaste in the world, and then he more recently took on the role of Marketing Director South Asia based in Kuala Lumpur. Ed joined GroupM Indonesia as CEO in Jan 2012 with responsibility for leading a team of nearly 450 staff and executing a vision to deliver exceptional growth.
Ed is married with 3 children and in his spare time coaches his son’s U14 rugby team and daughters’ football teams.
Digital Group Director, Kompas Gramedia
Edi Taslim started his career at Kompas Gramedia as founder of CHIP, a licensed computer magazine from Germany. Following the success of CHIP in Indonesia, he led the company’s expansion from 2004-2006 to publish CHIP magazine in Singapore & Malaysia as CEO & Editorial Director. In 2007, he returned to Jakarta and was a key figure in reformulating & rebranding KCM to Kompas.com as the leading news site in Indonesia.
In late 2008, Kompas.com started Kompasiana as the journalists’ blog network and has successfully transformed Kompasiana to become the biggest citizen journalism site in Indonesia. As key strategist of Kompas Cyber Media & Kompas Daily, he initiated the web and mobile business development that had regularly won multiple awards in Asian Digital Media Awards by WAN–‐IFRA, including Silver Award for Best in Newspaper Website (Kompas.com, 2011) and Best in Social Media (Kompasiana,2010).
Since appointed as Digital Group Director of Kompas Gramedia holding in 2012, he expanded the company’s network by investing in Urbanesia, a city directory startup, as major shareholders. In June 2012, he founded Grazera, an online book store. In April 2013, he started regional expansion byleading Series B funding round of SCOOP, a popular digital newsstand based in Singapore, where he acting as Director. His latest expansion is mandiri e-cash, a joint venture company providing revolutionary digital payment.
Vice President of Individual & Investment Product Department PT. Bank Mandiri Persero (Tbk)
Muhamad Gumilang is Vice President of Individual & Investment Product, as part of PT Bank Mandiri (Persero) Tbk – Mass Banking Group. He is responsible for maintaining and developing Individual and Investment product for the bank such as saving, time deposits and special funding products. Part of the responsibilities also includes planning, negotiating and conducting activation and retention program for the product cardholders.
Previously, Gumilang spent 8 years of extensive experience within Banking Industry in various managerial positions, from maintaining credit portfolio to customer service department and cash outlet manager in Bank Mandiri. After that he spent over two years in building more in –dept leadership and managerial skills when appointed as Executive Assistant for Director in the same company, then appointed to assist the special adviser for the Minister of State-owned as representative from Bank Mandiri. He also developed a more project-based managerial skill when held the position of product manager of electronic banking in Bank Mandiri.
Gumilang completed a post-graduate scholarship program from Bank Mandiri and joined Nanyang Fellows Programme for MBA degree at Nanyang Technological University, Singapore for 1 year.
Marketing Director, PT Mayora Indah Tbk
Ricky Afrianto is the Marketing Director of PT Mayora Indah Tbk. He manages and is responsible for 20 brands in 5 categories: Biscuit, Chocolate, Wafer, Candy and Instant Food (instant porridge and instant noodle) in Indonesia. Previously he was the Regional Category/Marketing Manager – Adult Category for Asia & Middle East Region of Fonterra Brands.
Ricky has a broad experience both in kids and adult nutrition category, energetic and resourceful brand strategist with demonstrated success in increasing profit and implementing dynamic campaigns. A hard working leader with proven expertise in brand management, he has excellent capacity to identify opportunity through researches, new product developments and launches.
Ricky has been exposed in developing new brand, managing existing brand, brand activation, research and including new product development processes from concept to implementation stage.
Senior Vice President and Commissioner, Mandiri International Remittance
Riza Zulkifli is the Senior Vice President and Commissioner for Mandiri International Remittance, as part of PT Bank Mandiri (Persero) Tbk – Mass Banking Group. Riza is responsible for the management of low cost funding, alliances with business partners and developing Debit Card’s marketing strategy.
Previously, Riza spent 7 years as the bank’s Vice President for Liabilities & Debit Card Product and Special Project Head for Mandiri International Remittances – Malaysia, where he set up a subsidiary for Mandiri International Remittances in Malaysia in coordination with Bank Negara Malaysia (BNM).
Riza completed a post-graduate program from Gajah Mada University, Indonesia and Kentucky University, USA. He also holds a bachelor’s degree from Atmajaya University in Jakarta. Riza is a member of honouris expert at Indonesian Banker Institute, Jakarta.
Country Head, Google Indonesia
Rudy Ramawy is the Country Head of Google Indonesia. Prior to joining Google, Ramawy was the Director of Programming and Production at RCTI, Indonesia’s leading television station, which he joined in 2008, first as Director of Sales and Marketing.
Ramawy started his career in 1994 with Procter & Gamble. In 1997, he was one of the key persons in the start-up team of Sony Music Entertainment Indonesia, where he was Director of Marketing and Sales. He was then appointed Managing Director of Warner Music Malaysia in 1999, based in Kuala Lumpur. In 2003 he returned to Indonesia to lead Sony Music Entertainment as President Director of Indonesia, and also served as Regional Managing Director of Southeast Asia. In 2005, Ramawy held the post of Director and Chief Marketing Officer at Natrindo Telepon Seluler (Axis), a mobile operator in Indonesia.
Ramawy holds a Chemical Engineering degree from the University of California, Berkeley.
Managing Director, Nielsen Indonesia
She is experienced in qualitative and quantitative methodologies and has published internationally in these areas and presented at many conferences in Australia and overseas. She is a Qualified Practicing Market Researcher and holds a Master of Business by research with a thesis entitled Industry Benchmarking of Service Quality and Satisfaction. She also holds a Bachelor of Management (Marketing) and has supervised the research papers of several Honors (Marketing) students at the University of South Australia.
Her client experience is extremely broad as is her industry experience having worked with clients from financial services. pharmaceutical, food and beverage, government and NGO, education, gaming, utilities and industrial settings. She has spent more than 20 years working in the market research industry providing strategic advice in relation to new product and market development, service quality and satisfaction, brand development, communications and advertising strategy.
Shopper Practice Leader, Nielsen Southeast Asia, North Asia and Pacific
Connie helms Nielsen’s Shopper practice in Southeast Asia, North Asia and Pacific.
Based in Nielsen’s regional headquarters in Singapore, Connie is responsible for growing the Shopper business regionally – delivering shopper insights and capabilities to help clients successfully convert consumers into shoppers.
Connie leads a team of local Shopper professionals and experts across the region and leverages technology, advanced analytics, to innovate market research, unlocking valuable opportunities for clients, particularly at the point of purchase.
A Nielsen veteran, Connie joined Nielsen in 1997 and has held several leadership roles across the organisation.
As a result, she has extensive experience in strategic thinking, business planning and research execution in both domestic and international marketplaces.
Connie is a firm believer of helping brands and businesses make faster, smarter decisions by converting data into insights that unveil opportunities driving business impact. She has established strong relationships with local giants as well as regional clients across Asia Pacific, Middle East and Africa.
Connie graduated with a Bachelor of Science and Economics from the University of London.
Executive Director, Marketing Effectiveness, Nielsen Southeast Asia, North Asia and Pacific
Matthew Krepsik is the Executive Director, Marketing Effectiveness in Nielsen across Southeast Asia, North Asia and Pacific. Matt is a 12-year veteran of economics and consumer research using the power of analytics to help businesses and organisations capture value. He leads many C-level engagements with Nielsen client organisations where he has helped clients across the world build revenue management programs, establish pricing strategies and execute productive trade promotion programs.
Matthew has worked extensively with clients across markets in North America, South America, West Europe, East Europe and Africa and, most recently, Asia Pacific.
Prior to Nielsen, Matthew was an Adjunct Professor at Miami University of Ohio and Adjunct Instructor at Vanderbilt University.
Director, Cross Platform Audience Measurement, Southeast Asia
Nancy Jaffe works with all aspects of media measurement across Nielsen’s markets in Southeast Asia. Prior to joining Nielsen she worked in New York City as a Director of Strategic Planning at leading agencies including JWT, Wunderman, and Ogilvy.
Nancy has significant international experience focused on technology and media. She is well known in the industry for her seminars in market research at the Miami Ad School and as a guest speaker at university advertising courses.
Nancy studied Psychology at Wellesley College and received an M.A. in Social Psychology from Columbia University. She and her husband enjoy traveling, entertaining, and taking advantage of living in Singapore.
Head of Digital Audience Measurement, Nielsen Southeast Asia, North Asia and Pacific
Dr Stuart Pike is Nielsen’s Head of Digital Audience Measurement for the Southeast Asia, North Asia and Pacific region. He has over 20 years research experience, the last 14 of which have been spent in the digital industry with a focus on audience and advertising measurement.
Stuart’s focus within the region is leading the ongoing development of Nielsen’s digital audience measurement methodologies with a particular focus on ensuring that digital methodologies complement traditional audience measurement to allow for holistic cross media audience measurement.
Innovation Practice Leader, Nielsen Southeast Asia, North Asia, Pacific
Toby leads Nielsen’s South East Asia, North Asia and Pacific Innovation Practice, covering a wide portfolio of consulting and research solutions to accelerate clients’ success. He has extensive international experience, having worked in several Nielsen offices globally. His passion for driving client success and outcomes, coupled with his cross-market expertise, position him well to support you in gaining a deeper innovation understanding during the workshop.
Managing Director, Consumer Insights, Nielsen Southeast Asia, North Asia And Pacific
Vishal heads the Consumer Insights business in Nielsen across Southeast Asia, North Asia and Pacific.
As the Consumer Insights leader, Vishal is responsible for three of five Nielsen practices including Brand, Innovation and Shopper practices.
Under his leadership, Vishal’s teams provide wide as well as deep insights about the Asian consumer for faster, smarter and better decisions to help clients grow their business. Vishal has a proven track record of working alongside MNC as well as local conglomerate clients to transform data into actionable insights and identify profitable opportunities unveiled by segmentation studies, end-to-end innovation process road map, shopper path-to-purchase tactics and brand-building strategies.
Prior to his appointment as Consumer Insights leader, Vishal was heading up Nielsen’s Technology business in Asia Pacific, where he worked closely with the Nielsen’s Global Telecom teams to drive client success. In particular, Vishal’s priority lies in identifying and implementing solutions that can drive growth and business impact for clients both in developed and in emerging markets.
Vishal has held various leadership roles in Nielsen across the world. Prior to his role in Singapore, Vishal led both country and regional teams in India, Eastern Europe, Middle East and Africa.
A seasoned industry practitioner, Vishal has more than 13 years of experience in the field of marketing research and insights. He is an avid believer in the power of ‘connectivity’ and is passionate about how smart devices are transforming the way we live and work.
Vishal holds a Post-graduate degree in Management from India.