Shopper Practice leader, Nielsen Southeast Asia, North Asia, Pacific
For the Asian shopper, the path to purchase isn’t always a direct route. Shoppers face countless options along their journey: Female shoppers are inclined to go for fresh and convenient; the rising middle class in Southeast Asia yearn for something affordable yet aspirational. Across diverse Asia, what catches the Asian shopper’s eye – is it packaging, placement, price or something more?
Discover key consumer insights and trends to help your business succeed:
- FROM ON HER MIND TO IN HER CART: Discover the values of the Asian female shopper and ultimately what makes her tick from wet markets to sophisticated shopping havens.
- FROM AFFORDABLE TO ASPIRATIONAL: Is your brand awakening to the rise of the emerging middle class in Indonesia, Philippines and Vietnam? How can you accelerate your brand up the value chain and at what price?
- FROM STORE TO SCREEN: How are you connecting with shoppers from brick to click and capturing sales across traditional stores, online, and via mobile screens?
Marketing Effectiveness Practice Executive Director, Nielsen Southeast Asia, North Asia, Pacific
A ‘perfect storm’ of interrelated events – from changing consumer behaviour to competitive landscapes – means businesses will continue to be confronted by growth challenges despite Asia’s explosive growth today. The Southeast Asia region in particular, presents the most profitable markets, most confident consumers and most exciting opportunities to MNCs as well as local giants.
- Who is the most profitable consumer? Did you know they are in Indonesia, Philippines and Thailand?
- Meet the new consumer class. Why are they confident about tomorrow but cautious today? Why are they keen to buy better, not more? How can you ‘premiumize’ your brand and category?
- Is your business/brand ready to capture the growth? Do you have the right products at the right prices? Are your stores located at the right places? Does your Pricing and Promotions strategies resonate with them or get the desired reaction from them?
Most importantly, how can local and regional giants redefine the rules of engagement to win?
Marketing Effectiveness Practice, Managing Director, Nielsen
Brand managers have ninety minutes to interact with the typical Indonesian smartphone user each day. This is significantly higher than Japan (75 minutes) and US (60 minutes). However, how much of this window of opportunity is currently being penetrated by your brand?
While the future of retailing is moving in the direction of smart phones, the future of digital is all about connectivity and devices that aid that goal. Today, we are moving from one screen to multiple screens, smart phones to smart homes, and traditional advertising to providing consumers with an interactive experience. Beyond calling, emailing and texting, the mobile consumer in Indonesia is big on apps. Consider the enormous marketing and advertising opportunities to brand and marketing managers. Is your brand ready to stand out in the digital revolution?
Discover how Nielsen’s insights on the mobile consumer in Indonesia provides you with digital opportunities to reach, influence and resonate with the Indonesia consumer.
Innovation Practice leader, Nielsen Southeast Asia, North Asia, Pacific
With buoyant economies, burgeoning populations and a fast-growing middle class segment, Asia is ripe with growth prospects and is consequently constantly attracting new players in the product innovation game.
However, Asian consumers are discerning. They want proof of concept before trying a new product. Close to two-thirds of consumers in Asia Pacific would rather wait for an innovation to prove itself before purchasing. In developing markets such as Vietnam, Indonesia and Philippines, resistance to trying new innovations is even higher.
How can companies cope with risk averse and conservative consumers in Asia? How can they succeed in Indonesia? From brand re-launches, line extensions, new pack introductions and new brand entrants, discover five key ways to succeed with innovation in Asia.