The
2009 Consumer 360
Conference
provided a
stellar line-up
of sessions designed to
help you navigate
the uncharted territory of today's economic landscape. We've captured several of the
most-compelling,
thought-provoking presentations
for you to
access on demand,
share with your industry colleagues and
gain insights
well after the conference has ended.
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Questions? Contact Us.
On-Demand Conference Content is
Now Available!
Tuesday, May 12
Tom Davenport, Competing on Analytics
If the Consumer’s In Control, What Next?
Wednesday, May 13
Malcom Gladwell, Outliers: Why Some People Succeed and
Others Don’t
(only available until July 10, 2009)
Thursday, May 14
Todd Hale, Senior Vice President,
Consumer & Shopper Insights, The Nielsen Company
The Future of Media/Communications in Consumer Packaged Goods
Plus...
Daily recap videos, blogs and photo albums
And coming soon,
Video tour of Consumed,
A special exhibit immersing you in the mind and life of today’s American consumer
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Wed, 24 Jun 2009 15:43:02
NIELSEN WEBINAR - "What's the power of listening?" Nielsen and P&G offer clues this Fri (6/26) http://tinyurl.com/nd968b (RT @joshuahammond)
Wed, 13 May 2009 16:09:08
Every tremor of this recession is an opportunity for business. - D. Calhoun #consumer360
Wed, 13 May 2009 16:04:54
RT @nielsenwire Malcolm Gladwell gave a great speech, strung together everything from Fleetwood Mac , Terry Bradshaw & Cezanne #consumer360
Wed, 13 May 2009 15:57:59
Nielsen is in the business of "compensatory learning" - D. Calhoun #consumer360
Wed, 13 May 2009 15:50:53
The path to genius is often marked with trial, failure, and renewed effort. - M. Gladwell #consumer360
Wed, 13 May 2009 15:40:49
Compensating for the current recession could ultimately help strengthen businesses. - M. Gladwell #consumer360
Wed, 13 May 2009 15:38:40
Overcoming dyslexia trains effective business leaders . Compensation for disadvantages builds strength. M. Gladwell #consumer360
Wed, 13 May 2009 15:32:29
Being hungry and trying harder beats natural talent. Working to overcome adversity builds real strength. - M. Gladwell #consumer360
Wed, 13 May 2009 15:24:43
Fleetwood Mac's success and math aptitude is about focus and hard work. There are no "an over night successes." - M. Gladwell #consumer360
Wed, 13 May 2009 15:15:45
Mastery and skill require gestation. Real skill requires 10,000 hours of practice (~10 years). - M. Gladwell #consumer360
Wed, 13 May 2009 15:12:28
M. Gladwell "innovation in business" discussion centered around the birth of Fleetwood Mac. #consumer360
Wed, 13 May 2009 15:06:34
Recession offers us the opportunity to be creative. - M. Gladwell #consumer360
Wed, 13 May 2009 15:04:16
Malcom Gladwell now taking the stage at Nielsen's Consumer 360 Conference... #consumer360
Wed, 13 May 2009 14:53:00
Identify consumer "need states" and subsequent white space to innovate around your product. #consumer360
Wed, 13 May 2009 14:44:35
Average cost for Ocean Spray to produce a 30 sec. ad is $120K. #consumer360
Wed, 13 May 2009 14:40:01
If your ad agency is doing great work for other clients and not you - the problem is not the agency, its YOU! - K. Romanzi #consumer360
Wed, 13 May 2009 14:32:13
Ocean Spray uses beautiful cranberry harvest images in mkting. Discover and leverage what makes your brand/product beautiful. #consumer360
Wed, 13 May 2009 14:28:12
Ocean Spray launched a "Bogs across America" PR roadshow. Massive print & broadcast earned media. #consumer360
Wed, 13 May 2009 14:22:51
Average American buys juice 53 times a year. #consumer360
Wed, 13 May 2009 14:05:43
Ken Romanzi, COO of Ocean Spray at #consumer360. "In marketing, know who you are, know how you are different, shout it from the rooftops."