Agenda

* All times and presentations subject to change.

Understanding what people watch and what people buy is at the heart of The Nielsen Company’s mission. This year, at Consumer 360, we’ll focus on the role that Innovation and Branding have on how companies are connecting in new and meaningful ways with their consumers.

SESSION MAP - Click here for room locations.

Monday, June 20

6:00 - 7:00 p.m.

Evening Reception

Nielsen welcomes you to this first evening. Please be sure to join us for a cocktail and hors d’oeuvres in the Atrium foyer.

Tuesday, June 21
7:00 - 8:15 a.m.	Breakfast
8:30 a.m.	General Sessions Nielsen - Opening Remarks David Calhoun, CEO, and John Lewis, President, Consumer North America
	Coca-Cola 125 Years of Sharing Happiness Bea Perez, the Chief Marketing officer for Coca-Cola North America, delivers the opening keynote of the General Sessions. This year, Coca-Cola celebrates 125 years of “sharing happiness and refreshing the world." Bea will talk about the years ahead for the iconic brand and how it will create its future through innovative approaches to marketing and branding. The Changing Face of Television Debra Lee takes us through the innovation required in world of network broadcasting. As the CEO of BET Networks, Debra charts out the challenges of connecting with today’s difficult-to-reach consumer and how through engaging and creative content they are remaking the television experience. She will discuss how this has this translated to value for advertisers by helping to find and reach their most valued consumers.				Perez Lee
10:10 - 10:45 a.m.	Break
	The Future of Online Retailing E-Commerce continues to expand as traditional retailers embrace the changing landscape of consumer’s digital demands influenced by social media, mobile and growing technology access. Adam Lashinsky, Editor at Large for Fortune, facilitates a conversation with Steve Nave EVP & GM of Walmart.com;Anne Jones, VP, Shopper Marketing & Business Development, Kimberly-Clark; Mike Brennan, COO of Peapod.				Lashinsky Nave Jones Brennan
	Innovating for Growth Tom Kelley Co-Founder and GM of IDEO, will discuss how every member of an organization has a stake in innovation. IDEO is recognized as one of the most innovative design firms in the world.				Kelley
	The Nielsen Company - Closing Remarks John Lewis, President, Consumer North America
12:30 - 2:00 p.m.	Lunch
Insight Sessions
Location →	Sago	Sabal	Royal	Canary	Grand Ballroom (4-6)	Grand Ballroom (4-6)
2:00 - 3:00 p.m.	Microsoft Case Study: Optimizing Cross Platform Ad Effectiveness	Under 25 and Over 54: The Power of Demographic Outliers	How Companies Win: Supercharging Demand	Getting Ahead of the Commodity Curve	Open	You Have an App for That... Now What?
3:15 - 4:15 p.m.	Television Gets Social	Under 25 and Over 54: The Power of Demographic Outliers	Big Earners, Big Deciders: Women’s New Economic Power	When it Comes to Growth, How Will Your Portfolio Stack Up?	Getting Ahead of the Commodity Curve	Open
4:30 - 5:30 p.m.	Microsoft Case Study: Optimizing Cross Platform Ad Effectiveness	Television Gets Social	How Companies Win: Supercharging Demand	Open	Open	You Have an App for That... Now What?
7:00 p.m.	Dinner and Special Performance by Train Join multiple Grammy winners Train – the band responsible for such smash hits as “Hey, Soul Sister,” “Drops of Jupiter” and “Calling All Angels” - for an innovative and intimate performance set amid the backdrop of an “Urban Playground.” Drawing inspiration from colorful, creative cityscapes and their vibrant San Francisco Bay area roots, Train’s music is a tapestry of emotional rock, woven with heartfelt storytelling and indelible melodies that has won them international fame and critical praise. [listen and learn more]				Train

Wednesday, June 22
7:00 - 8:15 a.m.	Breakfast
8:30 a.m.	General Sessions Opening Remarks Mitch Barns, The Nielsen Company
	Innovating to Keep up with the Ever-changing Consumer Steve Hasker, President of Media Products and Ad Solutions, will share how Nielsen is innovating to meet the expanding needs of clients in today’s dynamic and demanding marketplace.				Hasker
	Panel - Understanding The Shopper: Integrated Marketing on the Path to Purchase Understanding and crafting strategies for an integrated Path to Purchase dominates the conversation at retail today. Fortune's Adam Lashinsky moderates a panel of marketers in conversation around how consumer demand and advertising work to create clear paths to purchase. Panelists: Joe Cavaliere, President, Customer Development, Unilever; Diane Dietz, CMO, Safeway; Cyriac Roeding, CEO, Shopkick; Mark Addicks, CMO, General Mills.				Lashinsky Cavaliere Dietz Roeding Addicks
10:10 - 10:45 a.m.	Break
	The Retailer as an Advertiser Kim Feil, Chief Marketing Officer of Walgreens, is forging a new marketing organization to respond to the evolving needs of Walgreens' customers and pharmacy patients. As part of this change, Walgreens has worked very hard to stretch their former traditional advertising model into a more comprehensive brand strategy. Kim will discuss how Walgreens use a comprehensive creative/media tracking process, which yields significantly improved consumer perceptions and ROI on all fronts.				Feil
	The Intersection of Innovation and Branding Consumer 360 is pleased to welcome Malcolm Gladwell back to the stage. This year, he’ll share the spotlight with the provocative Bob Lutz, retired Vice Chairman of General Motors. Among his many accomplishments, Lutz is credited as the early leader in the development of innovative Chevrolet Volt -- the "2011 Car of the Year." Their conversation will explore the intersection of innovation and branding and where it has worked and where it hasn't for GM.				Gladwell Lutz
	Nielsen - Closing Remarks David Calhoun, CEO
12:30 - 1:30 p.m.	Lunch
Insight Sessions
Location →	Canary 1-2	Canary 3-4	Royal	Grand Ballroom (4-6)	Sabal	Sago
1:30 - 2:30 p.m.	When Multicultural is the Culture: Marketing to the New Face of America	Browse All About It! The Evolution of the Circular	Online, Offline and The Checkout Line	New Rules: Countdown to Product Launch	Making Social Work: What You Need to Know About Social Media	Outside the Box: The Evolution of TV
2:45 - 3:45 p.m.	When Multicultural is the Culture: Marketing to the New Face of America	Browse All About It! The Evolution of the Circular	Online, Offline and The Checkout Line	New Rules: Countdown to Product Launch	Making Social Work: What You Need to Know About Social Media	Outside the Box: The Evolution of TV