By Ilona Lepp, Retail Services Director, Nielsen Russia and Northeast Europe The double digit growth rates Russian retailers achieved last decade have not returned since the end of the recession, but demographic and economic trends suggest there will still be plenty of opportunity in the years ahead. Retailers should prepare today to capitalize on the
If you think that grocery shopping is women’s work, think again. In Russia, more than half (52%) of men are making shopping decisions for food, household and personal care products and 43 percent are making shopping purchases, according to a recent Nielsen Global Survey of respondents with Internet access. In fact, the study shows that
By Maciej Przybysz, Vice President, Nielsen Russia and Northeast Europe Brands and marketers have considered the Russian consumer goods market a major growth opportunity for years, but they have yet to fully realize it. The opportunity remains slightly elusive, partly because of the unique shopping behavior of Russian consumers. But understanding what drives this uniqueness
By Johan Sjostrand, Managing Director, BASES and Consumer Research, Nielsen Europe Almost 7,000 new products were launched in Russia in 2012. While seven of 10 products extended the brand via a line extension, one-third delivered a new innovation to the retail landscape, which is twice as high as the global average, according to Nielsen. But,
By Marc Lagrois, Group Managing Director, Custom Analytics, Nielsen Europe Russia’s macroeconomic landscape is enviable. Comparatively lower inflation and unemployment and a higher GDP rate than the rest of Europe has collectively contributed to Russia’s fast-moving consumer goods sales value growth of 11 percent over the past two years (2011–2012), according to Nielsen. But while economic
Stable gross domestic product growth, declining inflation and a record-low unemployment rate are pointing to positive consumer purchasing power in Russia. The Russian middle class, which stands at 104 million strong, is fueling that power. This segment of the population is projected to rise 16 percent between now and 2020, at which point it will