HANDS-ON SPECTRA AND HOMESCAN

Get Acquainted with Spectra Capabilities
TH28

This session is targeted to beginner and intermediate users.

Created for understanding consumers purchase behavior and attitudes regarding health, wellness, diet and exercise, the Health and Wellness segmentation can help you understand how engaged your consumers are with these significant issues. Learn the differences between those consumers that are actively engaged and those that are not. How engaged are the consumers of your brand versus competing brands? What are the best ways to reach consumers in the various segments?

*Seating capacity for Hands-On Session is 50 attendees, sharing 25 computers.