HANDS-ON SPECTRA AND HOMESCAN

Reaching The Organic Consumer
TH27

This session is targeted to beginner and intermediate users.

The objective of this session is to identify who the typical organic consumer is demographically speaking and through the Spectra Behaviorscape framework. Once identified, users will learn how to analyze accounts for the best organic sales opportunities and media or marketing vehicles for the best reach. Applications to be covered include Profile Manager, Demand Ranking by Account and Targeting National Behaviors.

*Seating capacity for Hands-On Session is 50 attendees, sharing 25 computers.