The Evolution of the Convenience Channel
W26

Presented by: Circle K and Nielsen

The Convenience store industry has reinvented itself in response to changing economic conditions and consumer trends. As today's consumers need for convenient solutions continues to be met by competing formats, their desire for fast and healthy options increases and Convenience stores continue to experience increased operating costs and slowing profitable sales. Manufacturers and retailers have a greater need than ever to better understand how to capitalize on their current consumers, execute tactics to bring new consumers into their stores and ensure both new and old consumers come back again. Attend this session to learn more about the alternative formats competing for your consumers, how to track current in-store consumer traffic and maximize your assets to ensure that your consumers become a loyal, repeat shopper.

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