Limited Space / Maximum Impact: How to Set the Best
Assortment Strategy to Benefit Retailers
W25

Presented by: Miller Brewing Company and Nielsen

Assortment is a key in store tactic that retailers use to satisfy consumer demand. Consumers consider a store’s assortment first and will leave a store if what they want is not present—regardless of the price or promotion tactics. Assortment is a key determinant to a brand’s base business. A strong assortment leads to full value off- shelf sales and profitability—yet Assortment choices are often made using simple rank and stack processes that are outdated and flawed. Retailer’s limited shelf space requires a precise assortment variety to ensure consumers’ needs are met and that their shelves are as productive as possible. This session will introduce Retailers and Manufacturers to a new strategy using state of the art analytics and processes that consider the incremental—non-cannibalistic value of each sku. This process leads to high dollar productivity assortments that protect consumer choice.

This symbol denotes sessions that are only featured once.