Assortment Localization: Pinpoint and Meet Your Consumer Needs
TH21

Presented by: Nielsen

As a retailer, identifying the proper assortment is the most important strategy to develop. Consumers consider a store’s assortment first and will leave a store if what they want is not present —regardless of the price or promotion tactics. AAC and Spectra have teamed up to pinpoint the varied consumer assortment needs and provide local assortment recommendations. Instead of one assortment strategy per banner, you can now identify different assortment strategies to target the consumers surrounding your stores. By effectively targeting your consumers’ assortment needs, you will be able to meet the needs of your consumer base and ensure they find the assortment.

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