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Monthly : July, 2012

Case Study: Optimized Media Planning Contributes to Double-Digit Revenue Growth

July 12, 2012 All News & Insights, United States

The proliferation of media channels and devices makes it more challenging to find the right marketing mix to reach the right consumers at the right time and place for maximum return on investment. Adding to that challenge, media costs are rising and marketing budgets are often tight due to economic realities.

Understanding the Consumer-centric Path: The Future of Digital Commerce

July 5, 2012 All News & Insights, United States

Kelly Downey, VP, Strategic Growth Channels, Unilever, John Saguto, VP, Pet Specialty Group, Nestle Purina, and Erin Nelson, CMO, Bazaarvoice shared their insights around the future of e-commerce during a panel discussion at Nielsen’s Consumer 360 conference. The panel, moderated by Fortune’s Adam Lashinsky, covered a range of topics including the power of discussion and social sharing, the importance of being “consumer-centric,” and the power digital has on e-commerce conversion rates.

Marketing that Matters: Boomers, Media Moms, and Lower Income Consumers

July 2, 2012 All News & Insights, United States

At Nielsen’s Consumer 360 Conference, speakers and attendees discussed the attributes, inclinations, and behaviors various consumer groups in the U.S. In a session titled “Marketing that Matters,” three unique consumer groups were identified and analyzed to provide a fresh perspective on the opportunities these segments represent for marketers.

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