Emerging Healthcare Trends and Their Impacts on the Industry
T19, TH19

Presented by: NielsenHealth

Three emerging trends facing the healthcare industry today are the surge of in-store health clinics, the switch of popular prescription drugs to over-the-counter availability, and the increase in direct-to-consumer promotional spending. With consumers empowered with greater healthcare decision making than ever before, it is imperative for all retailers and manufacturers to understand the marketing opportunities as these consumer healthcare trends emerge. Please join us for a provocative session that focuses on giving you the information you need to succeed in this ever-changing industry. This session will include first hand experiences from leading healthcare retailers and manufacturers.