Private Label: 2008 and Beyond
T16, W16

Presented by: Cott Beverages and Crossmark

Private Label programs are getting a lot of attention in our industry as retailers look to enhance their profits and build banner equity and loyalty. Private label guarantees, tiered programs, and premium private label are gaining a lot of traction. Successful branded manufacturers recognize how their products need to co-exist with private label offerings and are collaborating with retailers to either be a product source or to help drive the right assortment and merchandising decisions at store-level. Join industry experts as they update you on the latest and future trends in private label.