Consumer Relationship Marketing
T15, TH 15

Presented by: Experian, Kraft and Nielsen

CPG marketers are redefining marketing efficiency with targeted digital media. By developing databases that allow marketers to establish relationships with their best consumers, efficient delivery of the right message to the right consumers is created. The integration of consumption behavior, attitudinal segmentations, and lifestyle attributes transform a responder file into an insightful targeting tool. The household level knowledge drives targeted messaging leveraging new digital delivery options. Join us as we present best practices for the execution of brand strategies that drive increased return on investment.