The Obesity Pandemic
W12

Presented by: Nielsen

More than ever, Americans are looking for healthier food choices, and our industry is listening.  Leading CPG manufacturers and retailers are tracking health and wellness claims on product packages to measure trends for key characteristics like “organic”, “low fat”, “low carb”, “sugar free”, etc.  Consumer attitudes on healthy eating are measured using surveys and internet buzz to anticipate which health and wellness attributes are growing and declining.  With all this information, however, Americans are still getting fatter and less healthy. Consumers are still looking for the “holy grail”, the perfect food that offers health, taste, and convenience. As an industry, how close are we to achieving this goal?