How to Effectively Reach Hispanic Consumers
T10, W10

Presented by: Univision and Nielsen

With nearly $1 trillion in spending power, the Hispanic consumer is quickly becoming one of the most attractive consumer segments in the FMCG industry. That makes how to reach these consumers the trillion dollar question. Discover several best practices developed to assess the importance of the Hispanic consumer within categories, brands and channels. Then, Univision will translate these key Hispanic marketing trends into specific business plans and share how the company evaluates the impact of these activities on its business.