Predicting Impact of Recession on Client Business and Developing Optimum Response
T09, W09

Presented by: Nielsen

The subject of recession is perhaps the most important topic not only among our clients but in American society at large. Are we in recession? How is it impacting consumers? How does it alter consumer purchase behaviors? What categories, channels, consumers are recession prone? What will be the impact of recession on your business and what should you do about it to either take advantage of this opportunity or mitigate the risk? Nielsen BCS has developed new solutions that incorporate detailed analysis of macro economic drivers/trends on consumer behavior, category dynamics, single out (among other factors such more long-term trends and promotional factors) the effect of recession on the category and client’s businesses and size up the threat or the opportunity. We are also working with the clients to help them develop short term recession response strategy but linking it to more broader and long-term growth opportunities thus not reacting to recessionary changes but adopting optimally while keeping an eye on the future.