Bigger Baskets & Driving Trips with Shopper Missions
T08

Presented by: Kraft Canada and Nielsen Canada

As consumers become more time strapped, manufacturers and retailers need to better understand shopping behavior. Shopper Missions, a consumer shopping trip segmentation tool, can help you gain insight into how consumers shop in order to maximize the shopping basket and occasions. This Nielsen presentation partnered with Kraft Canada will help showcase how a manufacturer and retailer can work together in driving their business collaboratively.

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