Taking Price in an Inflationary Environment
T05, W05

Presented by: Nielsen Analytic Consulting

Given increases in commodity prices, many manufacturers are finding it necessary to increase prices. This session will explore the current inflationary environment for manufacturers and the issues involved in predicting the impact of price increases in such an environment. Particular focus will be given to adapting traditional approaches and developing new approaches to address a fundamentally different pricing landscape. New approaches to estimating category elasticity, channel switching, market-level effects and longer-term impacts of pricing will be discussed.