Shopper Insights
T04, TH04

presented by: Food Lion, Dr. Pepper Snapple Group and Nielsen

The retail market has seen category management evolve from a product centric step-by-step process to a more comprehensive customer/shopper centric framework.  This framework demands integrated consumer and shopper insights to drive collaboration between retailers and manufacturers which enable activation of marketing activities to optimize sales across retailer shopper segments.  The Nielsen Shopper Management team will co present with Food Lion and Dr. Pepper Snapple Group to articulate their shopper management frameworks and will demonstrate Nielsen Loyalty solutions that will deliver on the promise of customer centricity and vendor collaboration informed by shopper insights.