Health, Wellness and Sustainability: What Consumers REALLY think and How it Manifests in Their Shopping and Buying Behaviors
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Presented by: Coca-Cola, Natural Marketing Institute and Nielsen

Health & Wellness and Sustainability are issues that are driving considerable focus among both retailers and manufacturers. Learn how Nielsen and the Natural Marketing Institute (NMI) linked the NMI Lifestyle of Health and Sustainability (LOHAS) consumer segmentation and research to Nielsen's Consumer Panel content to understand what consumers are thinking about these issues and how it is driving (or not driving) their behavior in terms of how they shop and what they buy. Manufacturers and retailers can use these insights to identify opportunities to drive success across the spectrum of LOHAS consumer segments right down to the individual stores.