Brand Target Audiences for CPG
T01

Presented by: Nielsen

The NielsenConnections Brand Target Audience for CPG provides a critical new measure for evaluating the targeting effectiveness of brand specific media campaigns. Brand managers and consumer insights teams can now understand how a media plan delivered against Homescan defined brand specific buyer groups will perform versus simple age sex demographics like Women 25–54. Brand Target Audiences for CPG will establish a new currency in the planning and buying marketplace that places the value of media campaign delivery against how well it delivered against the brand's strategic consumer targets. Brand specific media ratings are generated against Television, Internet and Print to understand how best to optimize media mix—and to inform more tactical decision making against all measured media vehicles.

This symbol denotes sessions that are only featured once.